Dean's Blog

Wednesday, November 15, 2006

Crossmedia Update

Things at work are building nicely, steadily. My responsibility at Crossmedia is growing slowly with more and more access to the inner-workings of the company as time goes on.
As the year comes to a close it is likely that a new contract will be reached for me with some kind of formal increase in responsibilities. Fingers are crossed that we will all be on the same page! Seems like it - As it stands right now, I am still in a very steady routine each day that doesn't change too much. I'm up at 6.30, on the train by 8.30 or so, spending the busy day in Flat Iron/Chelsea, then most days I bolt to the train and make it home some time between 7- and 8. Bed comes 10-11 ish. I am still working for "The Mac Goddess" around 10 hours per month now. My schedule is full enough for me right now and i'm happy to say the time spent at work is pleasurable because of the terrific people around me. To show you what a cool company I work for... we have an upcoming meeting with the retailer "BEST BUY". We are pitching some ideas for marketing for them. My boss came up with the idea to focus on the untapped market of FEMALE electronic consumers. As an addendum to this presentation, he came up with the idea to literally go OUT on the street and talk to women of all ages about what they want. What they want , in GENERAL! I was picked to man the video camera turned on these women, and my two co-workers were the interviewers/directors. Very very interesting and WAY out of my comfort zone! holy! We walked for nearly 7 hours in some public parks, and squares, etc, finding women to speak to. Shockingly people were unbelievably revealing in their commentaries and were WILLING to speak on camera. I captured a lot of very interesting footage of women responding to our marketing-based questioning. My boss assembled the video and is making the presentation to "Best Buy" executives this Thursday. Good Luck Crossmedia! I'm regularly invited to creative meetings at Crossmedia's board room, which adds a lot of life to handling the finances for the company. Very interesting developments there -

"THE BRAINS" - My Boss, KAMRAN - always brainstorming.

Photobucket - Video and Image Hosting

TAKING A QUICK LUNCH BREAK IN UNION SQUARE -

Photobucket - Video and Image Hosting

WITH MY CROSSMEDIA SHIRT READY TO HIT THE STREETS -

Photobucket - Video and Image Hosting


0 Comments:

Post a Comment

<< Home